Target, localise, and protect campaigns with a privacy-first location signal — no cookies, no consent wall, resolved on the first impression.
Cookies are fading and consent walls block the rest. IP geolocation is the privacy-first location signal that still works — on the first impression, with no prompt. Target, localise, and measure campaigns by where the visitor actually is.
Ordered from everyday targeting to advanced traffic protection.
Read country, region, and city on request and serve the right campaign to the right geography — no cookies, no consent wall, works on the very first impression.
Visitor → 203.0.113.x
city: Manchester · region: England → serves the UK-North creative set
Match ad copy, currency, and landing-page language to the visitor's locale so the click-through experience feels native instead of generic.
Visitor from Montréal → 24.200.x.x
country: Canada · currency: CAD → FR-CA creative + CAD pricing on the LP
Tag every event with country, region, and ASN so reporting, pacing, and attribution can slice performance by location and network without extra tracking.
Click event → 85.90.x.x
country: Spain · asn_org: Telefónica → bucketed into ES / mobile-carrier segment
Honour contractual, licensing, and regulatory boundaries by checking country and EU-status before a bid or placement fires — keep out-of-area spend from leaking.
Bid request → 1.2.3.x
country: India · campaign is US/CA-only → suppress bid, no wasted spend
Datacentre ASNs and a country that contradicts the declared geo are classic bot and click-fraud signals. Use them to score traffic quality before it burns budget.
Click → ASN: known hosting provider
datacentre origin + geo mismatch → flag as likely invalid traffic
Every one of these ships in the standard response — no add-ons, no tiers.
country / region / city Geo-targeting granularity down to the city latitude / longitude Radius targeting and proximity campaigns currency Localised pricing in creative and landing pages connection (ASN / org) Carrier/network segmentation and IVT filtering is_in_eu Consent and regional compliance gating IP geolocation is a privacy-first signal that works on the first impression, needs no consent banner, and survives cookie deprecation. It gives country-to-city granularity from the request itself, making it one of the few scalable, non-intrusive location signals left in ad tech.
Country and region are highly reliable; city is accurate for most consumer connections but can be coarser on mobile carriers and some infrastructure networks. For radius or proximity work, combine city with latitude/longitude and an accuracy_radius-aware fallback.
Yes, as one signal among several. A datacentre/hosting ASN or a location that contradicts the declared geo is a common indicator of bot or invalid traffic. It should feed a broader quality score rather than make a block decision alone.
Free tier: 2,000 lookups/day, no card. Paid plans from $2.50/month. One call per impression, under 50ms median response.