Geo-target creative and filter invalid traffic
Example
See more Ad Tech use cases → Impression → 3.120.x.x · type: hosting
datacentre origin → mark as IVT, don't bill the advertiser
Use case
IP Geolocation API for Ad Targeting & Segmentation
Serve the right creative to the right region — and keep spend off bot traffic — from a single lookup.
Good targeting starts with location. One IP lookup gives you country, region, and city for geo-targeted creative and segmentation — plus the network and anonymiser signals that keep paid delivery focused on real people, not datacentre bots.
Who uses it
The teams that lean on this most, in rough order of how often we see it.
The signals it uses
Every one ships in the standard response — no add-ons, no tiers.
country / region / city Geo-target campaigns and segment audiences connection (ASN / org / type) Filter invalid traffic from hosting / bot networks security (isVpn / isTor) Exclude anonymised traffic from paid delivery timezone Dayparting and send-time optimisation is_in_eu EU consent and privacy-aware targeting How different teams put it to work
The same lookup, applied to how each team targets and monetises.
Segment audiences for regional monetisation
Example
See more Media use cases → Pageview → 151.101.x.x
country: US · region: CA → West-Coast ad pod + local sponsor
Localize retargeting and promotions
Example
See more E-commerce use cases → Returning visitor → 88.6.x.x
country: Spain → retarget with ES creative + local offer
Common questions
How does IP geolocation improve ad targeting?
It lets you serve the right creative, language, and offer by country, region, and city — and schedule by local timezone — without any cookie or login. Combined with the connection and anonymiser signals, it also keeps spend focused on real audiences rather than bots.
How does it help with invalid-traffic (IVT) filtering?
A large share of invalid traffic originates from hosting and datacentre networks rather than residential ISPs. The connection block flags that origin, and the VPN/Tor flags catch common anonymisers, so you can exclude the obvious invalid impressions before they're billed.
Is IP-based targeting privacy-friendly?
IP geolocation infers coarse location (country, region, city) from the network address without a permission prompt, cookie, or device identifier. Use the is_in_eu flag to apply consent and privacy rules where they're required, and keep targeting at the aggregate geographic level.
Target by location in one request
Free tier: 2,000 lookups/day, no card. Paid plans from $2.50/month. Bulk endpoint available for enriching event streams.