Use case

IP Geolocation API for Localization & Personalization

Greet every visitor in the right language, currency, and format from their first page view — server-side, no permission prompt.

Your app knows what a visitor wants. IP geolocation tells you where they are — so the language, currency, timezone, and regional content all adapt on arrival. No reload, no pop-up, just the right experience instantly, with the visitor free to override.


Who uses it

The teams that lean on this most, in rough order of how often we see it.

The signals it uses

Every one ships in the standard response — no add-ons, no tiers.

country / countryCode Pick the right locale, currency, and regional defaults on arrival
currency Show prices in money the visitor already recognises
timezone Correct dates, delivery estimates, and sale countdowns
region / city Regional content and nearest-location defaults
is_in_eu EU-specific copy, consent banners, and consumer rules

How different teams put it to work

The same lookup, tuned to how each kind of team localizes.

SaaS

Pre-set language and locale on first load

Example

Visitor from Tokyo → 126.0.x.x

country: Japan · timezone: Asia/Tokyo → UI defaults to JA + local time

See more SaaS use cases →
Media

Serve the right regional edition

Example

Reader from Toronto → 99.239.x.x

country: Canada · region: ON → Canadian edition + local time on timestamps

See more Media use cases →

Common questions

How does IP-based localization differ from browser language settings?

Browser language tells you a preferred language; IP geolocation tells you where the request actually comes from — enough to also pick the right currency, tax rules, timezone, and regional content before the page renders. The two work well together: use IP for sensible defaults, then let the visitor override anything.

Does it need a permission prompt or slow the page?

No. It resolves server-side from the request IP with a median response under 50ms and needs no browser permission prompt, unlike GPS-based geolocation. The right locale is ready before first paint.

What if the detected location is wrong?

Country-level accuracy is very high, but city or region can be null for some IPs. Always treat the detected location as a smart default and let the visitor change currency, language, or region — never lock them in.

Localize on arrival in one request

Free tier: 2,000 lookups/day, no card. Paid plans from $2.50/month. One call per visitor, under 50ms median response.