Enrich events with geo and network context
Example
See more Ad Tech use cases → Event stream → 3.120.x.x
country: DE · asn_org: Amazon → geo + network tag on each record
Use case
IP Geolocation API for Data Enrichment & Market Analytics
Turn bare IPs into geography, network, and market context — for analytics, lead enrichment, and reporting.
Every log line and lead already carries an IP — most teams just throw the context away. One lookup turns it into country, region, city, timezone, and network detail, so your analytics, lead scoring, and reporting speak in markets and regions, not raw addresses.
Who uses it
The teams that lean on this most, in rough order of how often we see it.
The signals it uses
Every one ships in the standard response — no add-ons, no tiers.
country / region / city Geo-tag records for analytics and reporting connection (ASN / org / type) Firmographic and network context on leads is_in_eu Segment EU vs non-EU markets timezone Local-time analysis of activity latitude / longitude Map-level aggregation and heatmaps How different teams put it to work
The same lookup, applied to how each team enriches and reports.
Break usage down by geography
Example
See more SaaS use cases → Daily active users → mixed IPs
country + region → regional usage dashboards and cohorts
Analyse demand by market
Example
See more E-commerce use cases → Orders → mixed IPs
country + currency → revenue by market and region
Add geo to client reporting
Example
See more Agency use cases → Client site traffic → mixed IPs
country + city → branded regional report per client
Map audience by region
Example
See more Media use cases → Pageviews → mixed IPs
region + city → audience heatmap for sponsors
Understand demand by origin market
Example
See more Travel use cases → Searches → mixed IPs
country → top origin markets for a destination
Common questions
What can I enrich my data with from one IP?
A single lookup returns country, region, city, latitude/longitude, timezone, EU status, and the connection block (ASN, organisation, ISP, network type). That's enough to geo-tag records, add firmographic/network context to leads, and build market and audience analytics without any extra data source.
Is there an efficient way to enrich large datasets?
Yes. Use the bulk endpoint to backfill or batch-enrich many IPs at once rather than calling per record, and cache results for repeat IPs. That keeps enrichment fast and well within plan limits even for large event streams.
How accurate is the location for analytics?
Country-level accuracy is very high and ideal for market and regional analytics. City and region can be null or approximate for some IPs, so aggregate at the level your analysis needs — country and region are the most dependable for reporting.
Enrich your data in one request
Free tier: 2,000 lookups/day, no card. Paid plans from $2.50/month. Bulk endpoint available for batch enrichment at scale.