Pre-fill checkout to cut abandonment
Example
See more E-commerce use cases → Visitor from Toronto → 99.239.x.x
country: CA · region: ON · dial_code: +1 → address + phone pre-filled
Use case
IP Geolocation API for Checkout & Payment Optimization
Fewer fields, the right currency, familiar payment methods — optimise checkout from the first page load.
Checkout is where intent turns into revenue — or abandonment. One IP lookup gives you the currency, country, and dialling code to pre-fill fields, price in local money, and offer familiar payment methods, while adding a quiet geo signal to your payment-risk checks.
Who uses it
The teams that lean on this most, in rough order of how often we see it.
The signals it uses
Every one ships in the standard response — no add-ons, no tiers.
currency Charge in the shopper's own currency country / region Pre-fill address and pick local payment methods dial_code Pre-fill the phone country code is_in_eu Apply VAT and EU consumer rules at checkout connection (ASN / type) A supporting signal in payment risk review How different teams put it to work
The same lookup, applied to how each team closes the sale.
Add a geo signal to payment risk checks
Example
See more Fintech use cases → Payment → billing US · IP country: NG · hosting ASN
mismatch + datacentre origin → route to review, don't auto-decline
Show local payment methods and currency
Example
See more Travel use cases → Booking → 2.16.x.x
country: Italy · currency: EUR → EUR pricing + local wallets offered
Common questions
How does geolocation reduce cart abandonment?
It removes friction at the exact moment shoppers drop off. Pre-filling country, region, and dialling code means fewer fields to type, showing prices in the local currency avoids surprise conversions, and offering familiar local payment methods increases completion — all decided from one lookup on page load.
Can it help prevent payment fraud?
As a supporting signal, yes. Comparing the IP-derived country against the billing address, and flagging datacentre/hosting origins, gives your payment-risk logic useful context. It should inform a review decision, not auto-decline a legitimate customer on its own.
What if currency or location is detected wrongly?
Country-level accuracy is very high, but always let the shopper change currency, country, and address at checkout. Treat the detected values as smart defaults that speed up the common case, never as a lock the customer can't override.
Optimise checkout in one request
Free tier: 2,000 lookups/day, no card. Paid plans from $2.50/month. One call per visitor, under 50ms median response.